Compliance Policy

Last Updated: May 31, 2025

This compliance policy outlines how ROI PIPE split testing software functions and clarifies its alignment with advertising platform standards. Our goal is to help marketers optimize performance while maintaining transparency and platform compliance.


Purpose

This plugin enables users to run server-side split tests using even or weighted content rotation.
All content is rendered by PHP before the page loads, with no client-side manipulation or hidden logic.

By design, the plugin does not support cloaking, misrepresentation, or dynamic content swaps based on user-agent, location, or IP address.


What the Plugin Does

  • Delivers full-page content variations using server-side rendering
  • Rotates variants evenly or with weighted distribution
  • Preserves all URL tracking parameters (e.g., fbclid, gclid)
  • Renders pages identically for users and platform crawlers
  • Does not rely on JavaScript for content delivery or manipulation

What the Plugin Does Not Do

  • Does not cloak content
  • Does not perform redirects based on IP, location, or user-agent
  • Does not perform client-side DOM swaps or JavaScript injection
  • Does not attempt to bypass platform ad review or content checks
  • Does not allow dynamic hiding of content from crawlers

Responsibility of Use

While the plugin enforces a consistent, transparent structure, it is the responsibility of each user to ensure their content complies with the policies of advertising platforms such as Google Ads, Facebook Ads, Microsoft Ads, TikTok Ads, and others.

We do not police individual test content. However, the plugin itself cannot be used to mislead platforms, as all content is rendered server-side and fully visible.


Questions?

If you need technical help running compliant tests or want to better understand how the plugin ensures transparency, contact us at:

ROI PIPE
548 Market St #701967
San Francisco, CA 94104
ROI PIPE  © 2025